Movement Studio
Client
Calma
Industry
Yoga & Movement
Year
2024
Duration
ongoing
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Project overview.
Calma Studio is a space for movement, growth, and reconnection with self — a holistic studio offering yoga, pole dance, meditation, and body awareness practices.
I was part of the project from its very beginning — from concept creation and interior consultation to full brand identity design and ongoing management.
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Challenge.
The goal was to create a cohesive and inviting identity that reflects both strength and softness — representing the duality of movement and mindfulness.
Calma needed to stand out among fitness spaces by offering something deeper: not just classes, but an experience of transformation and connection.
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Process.
1. Vision & Foundation
Co-created the holistic concept of Calma as a space for movement and growth — a meeting point of softness, strength, and community.
2. Identity Design
Developed the full visual identity — from logo and color palette to signage and tone of communication — reflecting inner balance and creative expression.
3. Launch & Community Building
Managed marketing strategy, communication, and local events. Created and implemented the content plan that supported organic growth and authentic visibility.
4. Ongoing Collaboration
Currently working with Calma as a graphic designer, social media content creator, and brand & event strategist. Supporting the studio in ongoing visual direction, community storytelling, and experience design.
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Result.
A well-balanced and dynamic brand that integrates movement, awareness, and community. The space grew into a local hub for yoga practitioners and movement enthusiasts, expanding its offering and presence both online and offline.
Deliverables
Brand concept & identity design
Interior & experience consulting
Marketing strategy & social media setup
Copywriting & brand storytelling
Event coordination & promotional strategy
Visual content creation
Community Experience Design
Ongoing Creative Direction & Strategic Support
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