Non-Alcoholic Wine
Client
Crush
Industry
Food & Beverage
Year
2025
Duration
3 weeks
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Project overview.
Shh… it’s your crush.
Crush is a naturally fermented, non-alcoholic canned wine — created for women who want to feel free, confident, and connected without the need for alcohol. The brand merges sensuality with consciousness, offering a fresh alternative for slow evenings.
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Challenge.
To design a brand that celebrates sensual pleasure and connection — without relying on alcohol as the medium.
The goal was to craft a visual identity that feels flirty yet grounded, empowering women to embrace joy, softness, and confidence in a conscious way.
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Process.
1. Market & Behavioral Insight
Identified the rise of conscious drinking and developed a concept for a non-alcoholic brand that celebrates sensuality without guilt.
2. Visual Direction & Naming
Created the name “Crush” — an intimate, secretive, and flirty tone that reflects emotional experience rather than indulgence.
3. Brand Aesthetic & Storytelling
Built a bold, juicy visual language — blending softness, sensuality, and empowerment through color and texture.
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Result.
A vibrant, emotionally charged visual system built around warmth, texture, and bold type.
Soft pink tones meet juicy reds, creating a sensory experience that’s both comforting and electric.
Crush became a love letter to conscious indulgence — full of flavor, free of guilt. 💋
Deliverables
Brand strategy
Naming & tone of voice
Packaging design
Typography & color direction
Social media content creation
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