Family Bakery Café
Client
Ves
Industry
Food & Beverage
Year
2024
Duration
2 Months
(01)
Project overview.
It all started with Grandma Wanda — a kind-hearted woman who welcomed travelers into her small guesthouse nestled in the mountains. Her warm smile, freshly baked goods, and nurturing energy became the foundation for Ves — a modern coffee and bakery brand rooted in family, tradition, and connection. Today, Ves celebrates her spirit through home-style pastries, fruit preserves, and warm community gatherings surrounded by nature’s calm.
(02)
Challenge.
The goal was to translate decades of family tradition into a fresh, timeless brand identity — one that honors Grandma Wanda’s legacy while appealing to a new generation of conscious customers.
The brand needed to feel welcoming and genuine, blending nostalgia with a touch of modern design simplicity.
(03)
Process.
1. Market Research & Local Insights
Analyzed the local market to identify opportunities — what residents were missing in local cafés and what values they cared about most.
2. Brand Strategy & Positioning
Positioned Ves as a modern continuation of Grandma Wanda’s spirit — authentic, cozy, rooted in love and craft.
3. Experience & Interior Direction
Consulted on spatial and sensory experience — from interior design and scent to the uniforms and music to enhance the brand story.
(04)
Result.
A visual language inspired by nature’s palette — soft greens, beige, and sun-warmed browns.
Textures reminiscent of flour-dusted hands, handwritten notes, and rustic wood surfaces create a cozy and familiar atmosphere.
The identity preserves the heart of a mountain bakery while positioning Ves as a place of togetherness and belonging — a café where every bite feels like home. 🍞🌿
Deliverables
Market research & customer insights
Competitive benchmarking
Brand storytelling & tone of voice
Visual identity
Packaging for preserves & baked goods
Café signage & printed materials
Social media templates
Interior design direction
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